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This web site had the following in the homepage, "Like us on Facebook! Follow us on Twitter! And drawing salve." Our analyzers noticed that the web page stated " Is the home of the original Seneca Herbal Black Salve." The Website also said " This salve originated on the Seneca-Allegany Indian Reservation more than 50 years ago. It harnesses the natural healing powers of herbs, the basis for all modern medicine. This topical salve can be used on minor cuts and burns, eczema, scaly skin diseases, and to draw irritants out of the skin. Is an herbal salve for you guessed it! Please read our disclaimer." The website's header had seneca as the most important optimized keyword. It is followed by black, salve, and herbal which isn't as highly ranked as seneca. The next words senecasalve.com uses is all. natural was included and could not be seen by search crawlers.